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Profile: Peter B. Carzasty, Founder, Geah, Ltd.

Peter B. CarzastyPeter B. Carzasty has more than 20-years experience as a specialist developing and sustaining institutional brand identity for clients in the profit and non-profit sectors. Mr. Carzasty, a brand steward, adopts a holistic systems approach to the creation and implementation of various cross-promotional events and alliances, with the expressed goal of creating positive public exposure and recognition. In particular, while a Vice President at the Kreisberg Group, Mr. Carzasty played an integral team role in development of the following:

Sara Lee Corporation’s Millennium Gift to America

A philanthropic initiative consisting of the corporation’s divestiture of its $130 million art collection and donation to museums nationally and internationally. Mr. Carzasty helped to create the media platform and implemented the subsequent “role out” of the program. Its national success was instrumental in Sara Lee receiving the National Medal of Arts Award from President Bill Clinton and becoming a finalist for a PR Week Award.

Arts Mentor & Protégé Program

Mr. Carzasty helped to develop, for a leading luxury goods company, the concept and foundational structure for an international arts Initiative helping to ensuring its integrity and public validity while simultaneously amplifying the company’s core principles – dedication to quality, the value of time, excellence and the individual creative spirit.

Agency Work

During a twelve year period, (eight as Vice President of the Kreisberg Group 1993-2001 and four as Executive Vice President of Cohn Davis Associates 2001-2005), he has planned and implemented comprehensive communications plans for the launch of more than 18 major cultural and retail facilities and/or new programs, working with all major national and international print and broadcast media. (Please review ‘client roster’ to inquire about individual programs and assignments.)

Institutional Work

Mr. Carzasty was Director of Publicity and Public Relations for the Brooklyn Academy of Music (1987 to 1993). He was the co-creator of "Arts Day U.S.A." involving 45 arts organizations nationwide, campaigning for Senate approval of the reauthorization of the National Endowment for the Arts. He coordinated media recognition for major corporate sponsors such as Philip Morris Companies, Inc., Elf Aquitaine-Paris, People Magazine (Time, Inc.). He also designed and implemented all media coverage for the appearance of the late Princess of Wales for her first official solo visit as the Royal Patroness of the Welsh National Opera for its American debut – a national live broadcast event covered by more than 250 international print and broadcast journalists.

Professional Affiliations, Publications and Outside Services

For three years, Mr. Carzasty was Adjunct Assistant Professor for Brooklyn College’s highly regarded MFA program in Performing Arts Administration and he has lectured extensively on media, public relations and cultural policy. He has written for or has been featured in: Public Relations Career Directory “Performing Arts Public Relations: Life Backstage” and Architecture in Practice: Is It All About Image? (Case Study), in addition to the 2008 release of the Managing the Creative Process: Performing Arts Management. Mr. Carzasty is a member of ATPAM, the Association of Theatrical Press Agents and Managers, the Luxury Marketing Council and served on the board of directors of Danspace Project in Manhattan for eight years, co-chairing its annual fundraising gala numerous times. He currently is on the advisory board of and is a board member of the Philharmonic Orchestra of the Americas. He holds a MFA degree from the City College of New York/Brooklyn College and a BFA from Emerson College in Boston.